In today’s episode we’re speaking with Hans Tietema, Founder of the highly-respected Dutch retail and coffee bar chain Kaldi Koffie & Thee.

With three decades of experience in the industry, Hans has grown Kaldi from a single shop to a thriving franchise business with 25 sites across the Netherlands plus a recent partnership in Saudi Arabia.

In this conversation Hans shares insight on his expansion strategies, the challenges in finding the right franchise partners and his decision to enter the Saudi market. He also highlights the value in cultural understanding when entering new markets and the importance of always staying true to your core concept.