Founder Kaldi Coffee & Tea
Tijdens het webinar georganiseerd door Flynth heb ik een presentatie gegeven over de visie van Kaldi inzake goed franchisegever- franchisenemerschap. Dit webinar werd mede georganiseerd omdat 1-1-2021 de nieuwe Franchisewet in werking zal treden.
Klik op onderstaande link om de presentatie te kunnen zien.
https://www.linkedin.com/posts/htietema_flynth-webinar-kaldi-activity-6742073478201122817-ZQVq
Innoveren, vernieuwen en ambities is iets wat in het dna zit van de Kaldi organisatie. Met dit innoverend nieuwe koffie concept, zetten wij de eerste stap naar een nieuwe koffie dimensie in de ontwikkeling van koffie beleving on route. De onverwachte veranderingen in de markt, bestaan er altijd weer kansen om op een andere manier naar koffie beleving te kijken. Met dit concept zien we de auto mede als een plaats waar je op mooie manier kunt genieten van een heerlijke koffie naar wens.
Het design is mede tot stand gekomen door 43d Total Retail Solutions een bedrijf met jarenlange ervaring in retail solutions en tevens Kaldi ondersteunt met het open van onze eerste Kaldi vestiging in Saudi Arabie in de hoofdstad Ryihad.
Met deze eerste stap hopen wij zowel nationaal als international partijen te interesseren om samen met Kaldi dit mooie project verder vorm te geven.
Mocht je interesse hebben om mee te doen met dit mooie innoverend project neem dan contact met mij op.
email: htietema@kaldi.nl
Veel mensen wachten af in deze tijd, terwijl juist deze periode een geweldige kans is om voor jezelf te beginnen als franchisenemer van Kaldi.
Kaldi is een koffie en thee speciaalzaak met een proeflokaal ter ondersteuning van de verkoop van koffiebonen en koffiezetsystemen en juist deze elementen maken Kaldi een onderscheidende formule.
Waarom zou je nu starten:
1) Het Kaldi concept:
Kaldi heeft vier verschillende omzet groepen die we afhankelijk van de situatie snel kunnen bijstellen. Half maart moest de horeca op slot, maar omdat Kaldi o.a. koffiebonen verkoopt, mochten de Kaldi vestigingen openblijven en al snel kwamen er klanten voor take-away koffie. Ook gingen veel mensen thuis werken, waardoor de verkoop van koffiebonen en zetsystemen toenam. Bijna alle franchisenemers hebben de laatste 10 weken bijna meer omzet gedraaid dan voor de Covid-19 periode.
Een reden te meer om voor het Kaldi franchiseconcept te kiezen.
2) Locaties:
Goede en juiste locaties zijn moeilijk te vinden, maar in deze tijd zullen er meerdere locaties vrijkomen en de onderhandelingen met de verhuurder zullen makkelijker worden dan voor de Covid-19 periode.
Het moment voor de goede locatie met de juiste huurprijs.
3) Een nieuwe carrière stap:
Helaas zullen een aantal mensen hun baan gaan verliezen en wat dan?Zit jij in zo’n situatie of denk je dat die eraan zit te komen? Dan is het tijd om verder te kijken en misschien franchisenemer te worden bij Kaldi.
Maak je droom waar!
4) Financiële investeringen:
Kaldi is een formule met een relatieve lage investering en je hebt maar ongeveer een eigen vermogen nodig van € 25.000 om met je eigen Kaldi vestiging te kunnen starten. Ook de rente bij de bank is momenteel laag wat gunstig is voor je vaste lasten.
Relatief lage investering!
5) Recessie bestending:
Kaldi heeft de afgelopen 20 jaar heel wat recessies overleeft, van de internethype bubbel, de financiële crisis en nu covid-19. Betekent dit dan automatisch dat elke franchisenemer altijd succes heeft, nee dat is niet zo. Maar ondernemers die passie, liefde, gastvrijheid en verkoopkwaliteiten hebben een Kaldi exploiteren maken het succes.
Maak jij het verschil?
Ben je na het lezen van dit artikel toe aan een nieuwe stap, aarzel dan niet en meld je dan aan voor vrijblijvende informatie, door op onderstaande link te klikken. En wie weet drinken we straks samen een heerlijk Kaldi espresso in jouw eigen Kaldi vestiging.
Klik hier voor meer informatie.https://kaldi.nl/koffie-franchise-start-eigen-koffiewinkel/
Hoop je gauw te mogen ontmoeten,
Hans Tietema
Founder Kaldi
Coffee. The journey starts with the green bean and ends up as the perfect beverage entirely made to your liking. Whether you like your coffee as a cold brew, dripped or filtered, espresso, or any other possibility, they all have one thing in common; it all starts with the green bean. In this article, we share the story behind the process of roasting coffee beans. What steps does the green bean go through to eventually become that delicious roasted coffee bean we all know and love, what’s the science behind it?
Since the green beans have a humidity of around 10%, we need to dry the beans before we start the actual roasting process. Since all the Giesen roasters are drum roasters, the beans need around 6 to 8 minutes to complete the drying process. Controlling the temperature of the roaster is extremely important at this point since you do not want to burn the beans in the drying process. When this stage flows into the next, the temperature of the beans will be around 160 °C.
The browning stage is the stage wherein the aromas of the beans will start to develop. In other words; we convert the aroma precursors to aroma compounds. Even though this stage follows up on the drying stage, the beans haven’t completed the drying process. During the browning process, we see the Maillard reaction taking place. This means the natural sugars and amino acids within the coffee beans start to react and create a distinctive color and flavor characteristic to the coffee bean. Naturally, the roast starts to slow down after the reaction. Some roasters want the process to slow down since it can help to further develop the flavor profile of the bean. Obviously, this all depends on your preferences as a roaster. During the browning we see the occurrence roasters refer to as the firstcrack. This means the beans are expanding which brings us to the next stage.
This is the stage where you as a roaster can fully shape the taste profile you are looking for. Roast too fast, and you will create a coffee that tastes smoky and is too sharp. Roasting trial and error is the key to find that perfect profile.
“This is the stage where you as a roaster can fully shape the taste profile you are looking for.”
The expanded beans now start to release all the heat that was built up during the previous stages, which is called exothermic heating. The roasting stage leads up to the wanted aroma compounds that you want.
The roast degree is one of the, if not the most important factor to use when indicating your roast. The color of the bean tells you a lot when looking for that perfect roast. Lightly roasted beans can have a sour, acidic taste while dark roasted beans have a more raw, bitter taste. Also, lightly roasted beans are known for their fruitier taste while dark roasted beans often have a somewhat burnt taste. This is possible because lightly roasted beans contain the organic compound hydroxymethylfurfural which gives the lightly roasted beans their fruity flavor. This compound, however, breaks down when the roasting process goes further which results in the burnt taste dark roasted beans have. Basically, we can assume that lightly roasted beans bring out the pure coffee taste better. It is easier to compare light roasted beans with each other than dark roasted beans.
The roast degree has the biggest role when it comes to determining the definitive taste of the bean. The roast time, however, has an important role in the process as well. The guiding principle here is that the cohesion between all the stages is the most important. Roast fast and you create more aroma compounds but risk burning the beans. When you roast slow, you have more control over the flavor development of the beans. For example: when you want to create a blend with less acidity to be used for espresso, slow roasting may be a good idea. This because acids have more time to break down when you give them more time during the roast.
“The guiding principle here is that the cohesion between all the stages is the most important.”
As mentioned before, it all comes down to your preferences when roasting coffee beans. As the beans expand, they will harden and as a side effect, release so-called ‘chaff’. Chaff, if you will, can be compared to the skin of the coffee bean. Removing chaff manually can be a bit of a hassle which is why we developed an external cyclone, but more about that in the next stage.
After roasting we cool the beans. An important step since the beans need to be cooled as soon as possible for the roasting process to stop. The cooling process is something you don’t have much control of; you release the beans. They enter the cooling sieve and the cooling process begins. Like mentioned before, the beans must be cooled within 4 to 5 minutes to ensure that the roasting process does not continue. When the beans are cooled, that marks the end of the roasting process.
When we are done roasting coffee beans it’s necessary to get rid of the waste products that were created during the process. Our external cyclone is an accessory that takes care of the chaff that arose while roasting. Since the external cyclone collects the chaff, the beans that enter the cooling sieve are already separated from the chaff and can be processed immediately after cooling. In addition to physical waste, unwanted emissions are also created. To take care of this we offer various solutions; the Giesen Afterburner being one of them. This device is designed to burn the polluting by-products for a second time. This way, we reduce the smoke and smells significantly compared to their previous state. The afterburner is suitable for the bigger roasters, from the W30A and up. For the smaller roasters like the W1, W6, and W15 series we offer a solution as well; the SFE filters. These filters reduce the smoke and smell but work differently. The units contain an electrostatic filter and absorb particles that pass through the mechanical filters in the roasters.
To rate the roasted coffee most roasters use a procedure called cupping. Cupping is one of the more well-known ways of proofing your roasting results. This process relies on the skills and experience of the person who tastes the coffee. The process includes sniffs and slurps, all to get a clear picture of the taste you’ve created.
“As you can imagine everyone has their workways and professional secrecies to create their unique blend.”
How people do the cupping sessions exactly is different to every roaster. As you can imagine everyone has their workways and professional secrecies to create their unique blend. It is completely up to you as a roaster how you fill in your sessions and which aspects and outcomes are most valuable to you.
Our goal was to explain the basic stages that you will go through when roasting coffee beans. Understand that every roaster has their own preferences, working methods, and materials which means a lot of the described steps may vary depending on the roastery you visit. This makes the journey to the perfect roast so interesting; it isn’t a one-way process and to a roaster, the journey may be just as exciting as the eventual product itself!
Please share with us how you started your own coffee roasting journey in the comments!
Copyright: Giessencoffeeroasters
written by: Marc ten Haaken
© 2024 Hans Tietema
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